2025年11月24日，由中国教育电视台、新航道国际教育集团联合主办的第六届“用英语讲中国故事大会”在百年学府山东大学隆重启动。

在启动仪式上，TED首席业务发展官乔伊·卡托纳专程到场致辞，以 《值得传播的故事：从山东到世界》 (Stories Worth Spreading: From Shandong to the World)为题目发表主旨演讲，面向中外学子分享如何向世界讲好中国故事的建议。

在演讲中他提到，好的思想是“值得跨越的桥梁”，我们应该如何通过这座桥梁，向世界传递“中国声音”？在大家心中，一个真正的好故事，又应该是怎么样？

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演讲全文

女士们、先生们，各位青年朋友们，下午好！

Ladies and gentlemen, dear young friends, good afternoon! 

非常荣幸能够来到坐落在泉城济南的山东大学——这是一所历史、人文与创新交汇的学府。上个周末，当我漫步在趵突泉边，看到那清澈而恒久流淌的泉水时，我被深深打动了。那一刻，我想到：一个好点子、一段好故事，就像这泉水一样——清新、生机盎然，并且值得与世界分享。

It’s an honor to be here at Shandong University in Jinan…the City of Springs!! Where history, learning, and innovation flow together. Walking by Baotu Spring this past weekend, I was struck by the clarity and steadiness of the water. It reminded me of what a good idea, what a good story feels like: fresh, life-giving, and meant to be shared. 

我要衷心感谢“用英语讲中国故事大会”主办方、TED在中国引以为傲的合作伙伴——新航道国际教育集团，以及山东大学——这所享誉中国的综合性大学，以其全球视野、严谨治学和世界一流的学术成果而闻名。正如无数开创性的思想在山东大学孕育与成长一样，贵校所展现的开放、创新与求知精神，与TED“传播能够启发灵感、改变世界的创意”的使命高度契合。

Thank you to the organizers of the “Stories of China Retold in English” Challenge, to New Channel, which TED is proud to call our partner in China, and to Shandong University, one of the nation’s most comprehensive universities, renowned for its global vision, rigorous scholarship, and excellence across world-ranked disciplines. Just as countless groundbreaking ideas have been born and nurtured here at Shandong University, your spirit of openness, innovation, and pursuit of knowledge deeply aligns with TED’s mission to spread ideas that inspire and transform.

TED诞生于1984年，最初是一场聚焦科技（Technology）、娱乐（Entertainment）与设计（Design）的会议。如今，它已发展成为一个汇聚全球声音的思想平台，无论是科学家还是艺术家，企业家还是教育者，研究员还是学生，都能在TED的舞台上发声。每天，有数以百万计的人观看TED演讲；世界各地的课堂将其作为教学资源使用。仅在今年，全球170多个国家和地区的志愿者就举办超过4600场TEDx活动。

TED began in 1984 as a conference on Technology, Entertainment, and Design, and has grown into a global platform for voices from every region—scientists and artists, entrepreneurs and educators, researchers and students. Millions watch TED Talks daily; classrooms use them; and this year, local volunteers will host more than 4,600 TEDx events across 170 countries and regions.

但真正重要的，不仅仅是这些演讲本身，而是它们所激发的灵感碰撞与文化对话。当一个清晰的想法遇见一颗开放的心灵，人们就能跨越差异去倾听。聆听来自另一种文化的故事，不仅增长知识，更能培养共情与理解。正因如此，值得传播的思想才能成为值得跨越的桥梁——连接好奇与理解，连接本土洞见与全球创新，连接个人灵感与集体进步。

What truly matters is the dialogue these talks spark. When a clear idea meets an open mind, people listen across differences. Hearing a story from another culture builds empathy, not just knowledge. That is how ideas worth spreading become bridges worth crossing — bridges that connect curiosity with understanding, local insights with global change, and individual inspiration with collective progress.

TED正与新航道国际教育集团进一步拓展战略合作，并非常荣幸地成为了“用英语讲中国故事大会”的协办单位之一。我们怀抱着同一个信念：中国青年拥有世界需要倾听的故事——关于智慧与创造、坚韧与不屈、传承与创新的故事。

This year, we are expanding our strategic partnership with New Channel, and we’re honored to be one of the co-organizers of the Challenge. Our shared conviction is simple: China’s young people have stories the world needs to hear—stories of ingenuity, resilience, tradition, and renewal. 

当你用自己的声音、用英语或更多不同的语言讲述自己的故事时，你并不是在取代你的文化，而是在放大它的力量。你邀请世界，通过你的视角，去看见一个更真实、更立体的中国。我们希望通过“用英语讲中国故事大会”，为你们提供表达的途径与信心，让你们能够自信地讲述属于自己的中国故事。

When you tell your story in your own voice, in English, or in other languages, you don’t replace your culture—you amplify it. You invite the world to see a more authentic and multidimensional China through your eyes. Together, we aim to give you the tools and confidence to do exactly that.

在济南，泉水能穿石而行，找到属于自己的方向。一个伟大的故事也是如此，它能穿透喧嚣、直达人心。在多年的TED演讲者辅导中，我们发现，想要讲好一个故事，有三个关键要素尤其重要：

Here in Jinan, water finds its path through stone. A great story does the same—it finds its path through noise, straight to the heart. From years of coaching TED speakers, three essentials stand out as to how to tell a great story:

1. 清晰的主线

（A clear throughline）

问自己：我希望听众记住的唯一一个核心观点是什么？

如果你无法用一句话说清楚，听众也记不住。

2. 用故事打动，而非说教

（Show, don’t tell）

故事比数据更有力量。

描绘一个生动的场景——一个人、一处地方、一个转折点。

告诉我们你看到了什么、感受到了什么、学到了什么。

带着我们一起经历。

一个具体的例子，往往比五个抽象的论点更有说服力。

3. 真诚赢得信任

（Earned credibility）

你不需要名气，你需要真诚。

讲述你所了解的，承认你仍在学习的。

谦逊孕育信任，信任叩开心门。

1. A clear throughline

· Ask: What is the single idea I want people to remember?

· If you can’t say it in one sentence, the audience won’t either.

2. Show, don’t tell

· Stories beat statistics. Paint a vivid scene: a person, a place, a turning point.

· Share what you saw, felt, or learned. Bring us with you.

· One specific example is more persuasive than five abstract claims.

3. Earned credibility

· You don’t need fame; you need honesty. Speak from what you know, and name what you’re still learning.

· Humility builds trust. Trust opens minds.

除此之外，我还想给同学们两条实用的小建议：

And here are two practical storytelling tips for students:

① 开场要有“钩子”，

结尾要有“礼物”

“钩子”可以是一个出人意料的问题、一段简短的故事、或一幅令人印象深刻的画面。在前20秒，让听众知道为什么要听你说。而“礼物”，是一句可以带走的启发。一个可以尝试、换个角度思考，或与他人分享的观点。

② 为清晰而修改

（Edit for clarity）

写完演讲稿后，删去20%。用简洁、具体的词语取代冗长的表达。大声读给朋友听——让他们分心的地方，就是你该修改的地方。

1. Start with a hook, end with a gift

A hook is a surprising question, a brief story, or a striking image. In the first 20 seconds, show us why we should care.

And a gift is one actionable takeaway—something your audience can try, see differently, or share.

2. Edit for clarity

Write it, then cut 20%. Swap long phrases for short, concrete words.

Read it aloud to a friend; wherever attention drifts, tighten that line.

对所有参与本届大会的青年朋友们，我要说：

祝贺你们迈出这一步！

你们的声音很重要。

你们的故事，

能够让世界更懂中国，

也让世界更接近你们。

To the young participants: congratulations for stepping forward. Your voices matter. Your stories can make China more legible to the world—and make the world more connected to you.

最后，我谨代表TED，预祝本届大会圆满成功！愿在山东诞生的创意与故事，走得更远，启发更多人，最终带着新的力量回到这里。

On behalf of TED, I wish this conference great success. May the ideas and stories born in Shandong travel far, inspire many, and return home even stronger.

谢谢大家！

Thank you！

嘉宾简介

乔伊·卡托纳

TED首席业务发展官